About

I am the founder of Shapeless AI. You tell it what you sell, once. It researches what wins in your market today, then writes, designs and publishes posts, carousels and narrated short video. Founders ship good products and then lose their evenings to marketing. I built it so they get the evenings back and the customers anyway.

Before that I spent a year as a software engineer on Microsoft Azure Security, on a pipeline that handles trillions of events a day. I cut exceptions in the backend engine by 91%, owned the frontend for a new product launch, and rebuilt onboarding so most people actually switched the product on.

I studied computer science at Tel Aviv University, played on the frisbee team, and type at 120 words a minute, which matters more than it should.