Now
What I am doing at this point in my life. Updated . Why a now page.
Building Shapeless AI, full time, in Tel Aviv. An AI content team for founders: it researches what wins in your market, then writes, designs and publishes. The bet is that founder-led distribution is the growth channel of this decade, and that almost no founder has the hours for it.
Current focus
- Short video a founder can publish daily without filming: a talking-head lane that turns a written brief into a narrated clip.
- Distribution that turns into customers, not vanity numbers. Every post is measured against sign-ups, not likes.
- Free scheduling for everyone, so the first taste of the product costs nothing.
Writing
Starting this site and the newsletter. One essay at a time, about building an AI-first company solo and what actually gets a founder customers.
Talking to
Founders who ship good products and hate marketing. If that is you, email me.